Floatswitches.net makes good commercially available float switches in the states here, just remember they are only rated for 50watts I think, so don't put too much current through them. ATO is dangerous, you have to be very careful whensetting one up. Your idea is intriguing though, never thought about using an air pump. A few concerns with it:
First, no redundancy and safety. Even good float switches WILL fail eventually. Snails get on them, algae clogs them, calcium deposits, a whole myriad of ways. Gotta use at least two switches and wire them so that they do not fail in a direction that would cause the air-pump to run constantly. Rapidly crashing your sg can be disastrous for your tank.
Second, using 120VAC through the floatswitch is a little dangerous for your tank if one of the switches seal fails, you've got main 120V in the tank, ouch
Thrid, you'd need an air check valve on the line from the pump to the tank. If there is no check valve, when the pump turns off, water will want to move back into the topoff tank and displace air through the air pump. Gotta have an air check valve in there to prevent that.
Fourth, I'm not sure how much pressure a small air pump can create. It would need to be capable of at least 10psi to be effective.
Finally, as andy has posted on this forum, using float switches only causes the system to lack hysterisis. Meaning water level drains in the sump, air pump comes on for a few seconds, raises water level, pump shuts off, few minutes later it turns on. Pump cycles a lot which isn't good for the switches, or the pump.