The principle is easy but the details can seem complicated. Once you have the bacteria grown to the point that they will process ammonia in 12 hours, you want to maintain that bacteria level until the fish are added so you keep dosing as much as you have been every day to keep those bacteria alive and thriving. The parts of the filter are all involved in cycling the tank, along with the walls of the tank itself and everything in the tank. The bacteria grow on surfaces that receive oxygen and good flow. In a filter, the case has a very small area compared to the filter media so you get much more bacteria growing in the media than on the filter surfaces. You do not do filter changes, that is a myth promulgated by filter manufacturers. You gently clean the filter media including filter cartridges, in used tank water and then you reuse the filter. When I clean my canister filters, I drain 3 gallons of water into a 5 gallon bucket so that I have some tank water to work with. Then I shut off the filter and open it up. The filter media containers come out of the filter and the media gets dumped into that bucket where I clean the media fairly well. The baskets that hold the media get cleaned off in the bathroom sink along with the pumping parts in the canister power head. The canister itself gets its water dumped out into the sink after I give the sides of the container a bit of a scrub using the water that was in it. Now that everything in the filter has been cleaned one way or another, the filter gets put back together, connected to the tank, filled with water and re-started. Meanwhile I finish my water change by starting out with that 3 gallons in the bucket that goes right onto my vegetable garden. You won't find water that is much more fertile than the water used to clean a filter.
The ammonia is indeed the clear ammonia found in some stores cleaning aisles. It has no fancy scents, detergents, surfactants or soaps. It is just "clear ammonia". Products are made with lemon scents added, with surfactants added to improve cleaning and with soaps added that earns the final product the name cloudy ammonia. These products are to be avoided.
Actually the link to this thread is pinned.