It's a good idea to test the ammonia, nitrite, nitrate and pH any time a fish looks sick. That way you can rule our water quality as a possible cause of the ailment.
Goldfish and Koi carp do prefer the water to have a pH above 7.0, so 7.4-7.8 is fine.
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Dechlorinating the tap water simply means adding a liquid or powder to neutralise chlorine or chloramine in the water. There are lots of different brands available and a bottle of dechlorinator should have come with the tank when you got it.
You should dechlorinate any new water before adding it to the aquarium so no chlorine or chloramine enters the aquarium and potentially harms the fish.
If you are unsure about whether you have any, just post a picture or put the names of the items you have here and we can go through them and tell you what they do.
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You can change more than 50% of the tank water at any one time and I use to do 75-90% water changes on my tanks. The main thing is to remove any chlorine/ chloramine from the new water before it goes into the tank. As long as the new water is free of chlorine/ chloramine, you can change 90% every day and it won't affect the filter bacteria or the fish.
50-75% water changes every week are fine.
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I have no idea about the filter; there are these thick sheet-like things I put in the filter and I change these whenever they get dirty.
If you can post pictures of the filter and pads, etc, we can tell you how to clean and maintain the filter.
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There's no need to change airstones unless they block up and no more air is coming out of them. If you do replace them, look for the plastic multi-coloured airstones. They can be taken apart, cleaned and put back together. Some also have a small lead weight in the bottom section, which helps keep the airstone at the bottom of the tank where it belongs.
If you post a picture of the orange stuff on the airline I will have a look at it.
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Goldfish love plant matter and should get some each day. You can use peas, spinach, broccoli, pumpkin, squash or cucumber. Just make sure it is free of chemicals and safe for human consumption. You can feed the fish flake food in the morning and some veges in the evening or vice versa. If it doesn't like them raw, try blanching them (soaking in hot water for a short time) to soften them up.
You can get a floating plant called Duckweed from most pet shops. It is normally quite easy to grow on the surface of the water and the fish will eat that too. I use to grow Duckweed outside in ponds and bring some in each week to put in the tanks. You probably won't need to do that with one fish but you can do it and that will give you a reserve if the fish eats all the plant in the tank.
Some fish take in air when eating food from the surface. The air works its way through the fish's digestive tract (stomach and intestine) and eventually gets expelled out the back end (yes fish do fart). If the fish has air in its intestine, it might have trouble swimming down and staying down. Lots of air in the fish can cause it to float straight back up to the surface.
Feeding the fish a varied diet (not just dry floating foods like flakes) will normally prevent the fish having buoyancy problems due to air in the intestine.
You can buy frozen brineshrimp, prawn, fish and other foods from most pet shops, and goldfish will eat these foods too. Marine mix or Marine green are good options and consist of prawn, fish and squid blended up and frozen into little blocks. Marine Green is the same as Marine Mix but it also contains algae or spinach and is a better choice for goldfish. You can feed frozen (but defrosted) foods 3 or 4 times a week. Just remove any uneaten food after feeding.
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Regarding the fish's colouration, my guess is the fish is losing its juvenile bronze colour and is starting to show off its final colouration.
All baby goldfish are bronze when young. After a few months they will either stay bronze or change colour and might become red, orange, yellow, white or black, or even a combination of these colours. Your fish appears to be pale yellow and might get a bit of white on the side behind the head.
The pink patch on top of the head (just behind the eyes), is the fish's brain. Fish usually have less pigment around the head and face and if the fish has very pale skin, you can sometimes see the blood flowing through parts of the body and in this case, the pink brain is partially visible under the skin.
If the pink become more pronounce throughout the head and face, that can indicate a water quality problem or an infection in the head. The best way to prevent infections in fish is to do big regular water changes, gravel clean the substrate and maintain the filter.