The way that I understand this particular product to work is this: the bacteria don't 'die', but instead go 'dormant'. Remember bacteria are far different from animals and can cope with far different conditions. However, if improperly handled, or bottled for too long, then they can die and will be a worthless addition to your tank. Also, if the ammonia levels are too high when using this product, that can also carry dire consequences for the bacteria (and your cycle).
* They do actually say ammonia levels can be expected to be seen at 1-1.5ppm, in their words "stressful more so than toxic with no long term health issues"??
The reason they make such a claim is this: they are assuming that you are using a test kit like API or similar, which measures the total ammonia (both the toxic NH3, and the much less dangerous NH4). Using this website: http/www.hamzasreef.com/Contents/Calculators/FreeAmmonia.php you can determine how much of the ammonia is actually the 'dangerous' variety. You MUST keep the levels under 0.05 ppm of the dangerous variety, if I remember correctly, though it is different for different species.
Notice that at a 'neutral' pH, and 75 Fahrenheit, that the 'free ammonia' (NH3 - the bad stuff) is at a level of 0.0079 ppm, which is actually not at a true 'danger' level.
HOWEVER, look at what happens when you have a pH in the range of what would be needed for the African cichlids:
This level of free ammonia is TOXIC and will kill your fish, and do so in a fairly short amount of time. Even at a pH of 'only' 8.0, the free ammonia levels are 0.0757 ppm, or 50% higher than the 'toxic' level, which still means the fish aren't likely to survive, and at the very least WILL suffer long term health issues and will also likely suffer short term ailments as their immune systems will be extremely compromised and secondary problems will arise.
So, while I understand your curiosity and keenness to see fish in the tank as quickly as possible... I would suggest that the worst possible scenario, would be using this product for a fish-in cycle with African cichlids.
Instead, I would suggest that you use the product as directed on Dr. Tim's website for a fishless cycle. You
could be ready for fish in as little as 9 days...
http/store.drtimsaquatics.com/Recipes_ep_54-1.html
The ammonia drops being described here really just mean to add ammonia to raise the ammonia level to 1 ppm. You can use the calculator found here at TFF to figure out how much ammonia you would have to use.
***Disclaimer - I've never used this method, but I believe that it is a far better option than jumping in with the fish in cycle. If it doesn't work as promised, all you'll lose is time. If you do the fish-in cycle and it doesn't work as described by the manufacturers, then you will lose time AND your fish.