Tin foil is surprisingly useless as it does more to scatter the light than to reflect it.
Those reflectors are expensive but are worth it: They MUST be used in my opinion otherwise you are only getting about 30-40% rating out of your bulbs. When people mention 'Watts per Gallon', 'How much lighting have you got' etc. etc. this is for bulbs WITH reflectors. It makes a HUGE difference, so don't be tempted to skimp on it (especially in planted tanks). Also, bear in mind that the SHAPE of the proper reflectors comes into the equation as well.
TBH, DIY'ing such a thing appears on the surface to be relatively easy, but as is the case with most things in life, it is not.
Andy