Thanks for all your help so far. It's just maddening to know that the ammonia bacs appear well established (bringing 3ppm down to 0 within 24 hours) but the nitrite ones are working a slow shift, but from what I've read, this is normal. I am being patient, but the little ones at home are less so.
I've added a couple more plants in, hopefully to absorb some of the nitrate, but I will do a massive water change before adding the fish to get them way down (as close to 20 as I can get).
On the subject of plants, one of the plants I added at the start of the cycle has gone very brown and started to decompose, so I removed it. Another plant of the same species appears to be struggling along, but there's no new growth as yet Not sure if my LFS sold me a dud or whether the fluctuations in ammonia, nitrite and nitrate were too much for the poor thing. The other plants are healthy so I suspect the former, there's very little in the way of roots on the plants when they sell them. Another shop in the area sells plants with more established roots, but their fish tanks seem dirty, sick fish and a limited range, so I tend not to frequent them.
There's also another shop with a massive range of fish, but their tanks are all but bare with masses of fish in clear water. I suppose they take care of their fry and bring them in just to sell, but it's a little sad to see around 150 Neons in a 2 foot tank (probably about 15 gallons if my maths are correct) with no substrate, no plants and a small filter outlet (which I assume is connected to something out the back of the shop). And their plant range is limited to say the very least.