otos need to feed constantly. during shipping they are not fed and the bacteria in their stomachs die. this causes them in turn to die.
they are also very sensative to water params and need to be added to a well matured tank.
when purchasing them, ask the lfs if they have had them in stock for at least a week (if they havn't died within a week of the shop getting them, chances are they are well fed and healthy); if not wait untill they have.
HTH