Reduce feeding to 2-3 times a week. This will reduce the ammonia that builds up in the tank. Don't worry, the fish won't starve.
Do a 75% water change and gravel clean the substrate 4-8 hours after feeding. This will remove most of the ammonia that is produced from the fish food and waste.
Make sure any new water is free of chlorine/ chloramine before it is added to the tank.
Increase aeration/ surface turbulence to maximise oxygen levels.
Don't clean your filter for 6-8 weeks unless it becomes restricted and the flow of water is significantly reduced. When you do clean the filter, wash filter media/ materials in a bucket of tank water and re-use the media. Tip the bucket of dirty tank water on the garden and top up the tank with some dechlorinated water.
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You can add a liquid bacterial supplement, as mentioned above. These have beneficial filter bacteria in and can help speed up the cycling process. I recommend adding a double dose every day for a week. Then you can either put the remaining bottle of bacteria in the fridge or just pour it all into the aquarium.
Try to add the bacteria near the filter intake so it gets drawn into the filter where it belongs.
Do not add the bacteria just before doing a water change. Do the water change first, then add the bacteria supplement after.
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The white rock with the hole in needs to be moved away from the glass so fish don't get stuck between the rock and glass. It only needs to be an inch or so away from the glass but you don't want rocks resting against the glass.