I think you need to realize what a big deal FOOTBALL is here... Sorry to say that a majority of Americans think of soccer players as "foot fairies"... we just don't like the sport; we like impact, speed and power. I don't think more than 30 girls here will know who Beckham is... Funny though that a soccer player is making more money than any other athelete in professional sports. The only reason they paid him that much money is because they don't have a salary cap and the rest of the team makes like 6 bucks an hour...
Oh I do realise how big that NFL stuff is there, what I think many Americans fail to realise is that most of the rest of the world doesn't have any interest in your own sports like NFL (I refuse to call it football as you throw the thing!), basketball and baseball but football is the biggest sport in many countries around the world.
To help you understand the size that real football is on this planet, the superbowl attracts around 98 million viewers, with the World Cup, the draw alone attracted 250 million viewers, the final had over 1 BILLION viewers!!!
David Beckham is quite possibly the most recognised sportsman in the world (not just USA), THAT is why he is being paid that much money. Quite simply he will attract millions of $ in income, with girls flocking to swoon over him and people who are mildly interested in football going to see one of the most famous players in the world and the merchandising alone will bring in hundreds of millions of $$$$.
Then there's the celebrity side of him, with the wife, he's buddies with Tom Cruise, Hugh Heffner is supposedly inviting him to the mansion and that will raise his profile further.
Whilst I know that it won't make Football the number one sport for most Americans, in fact I doubt it will ever get above NFL, NBA or MLB but even raising it to #4 would be a hell of a change and you may well find it being the #2 choice of a hell of a lot of people. And with more hype and TV coverage many more people will watch out of curiosity. The thing that surprises me is that Football is classed as middle class over there, where as in the rest of the world it is a working class sport, because all you need for a game is a ball, no pads, helmets, bats etc.
Just to further highlight the difference in world terms, the best known american team sportsman I know is Shaq, put Shaq vs Beckham into googlefight and look at the difference in searches. I couldn't name you a single NFL player and the last baseball players I can name are Mark McGwire and Sammy Sosa so Shaq was the best I could come up with. If you use full names, he even gets more hits than Tiger Woods
So while you think only 30 girls will know him, you are sadly mistaken, but ask the majority of the rest of the world to name 5 top NFL/NBA/MLB stars and most (including me) will fail.
Like it or not America, the world capital of Hype has just inherited the King of hype
and to be honest, you are welcome to him
can you take Wayne Rooney too
So I am aware how big american sports are (in america) but you fail to realise just how small they all are even added together in comparison to football
Arfie