I spoil my Jack Dempsey. His name is Apple. Anything he wants to eat, he gets. I can't exactly hand feed him unless I want to include human on his menu. I use metal tongs to feed him things from blood worms, earth worms, meal worms, crickets, flies, small lizards, small fish, shrimp, peas, lettuce, cucumber and apple of course.... just about anything edible that can fit in his mouth, he will eat. In addition to that, I feel him the cichlid gold pellets. It's kinda funny though... he knows what everything looks like and he'll tell me what he wants. I always show him what I'm about to feed him, and over time, he's learned what they look like and he has his favorites. Things he never turns down are any kind of worm, and peas. He will jump out of the water for a worm.
Oh, and here is a pic of him!