There aren't three rows for nitrate.
According to the instructions (which I found on eSHa's website), this is the order of tests on the strip
The first two are nitrate and nitrite.
Nitrate has colours clear to dark pink. Yours looks to be around 10 to 25.
Next is nitrite, colours clear to reddish pink. Yours looks to be zero.
Then there is a gap then 3 more squares. These are GH. The instructions say
"Measurement:
- none of the GH test squares are purple: GH lower than 6
- one of three GH test squares purple: GH more than 7
- two of three GH test squares purple: GH more than 14
- three of three GH test squares purple: GH more than 21"
and
"One fully coloured square plus a second square that is faintly or partially coloured indicates a GH of about 10."
What looks like 3 rows is actually 4 columns and you have to match the 3 squares on the strip to one of the columns. The columns are:
3 greeny blue = less than 6 dH
1 purple and 2 greeny blue = more than 7 dH
2 purple and 1 greeny blue = over 14 dH
3 purple = over 21 dH
You have one purple, one partially purple and one greeny blue. According to the instructions, that means 10 dH.
The next 2 are KH and pH.
KH colours go from a sort of beigey colour to black. Yours is hard to tell from the photo, but looks to be somewhere around 6 to 10 dH. The instructions say that an intermediate colour means an intermediate level.
pH colours are orange to pink. Yours is orange so somewhere around 7.2. Again a shade between two colours means a number between those 2 colours.
Finally a single square - chlorine. The colours are yellow to brown, yours looks like zero.
The instructions also say
"Instructions
1 With dry hands remove one eSHa Aqua-Quick-Teststrip from container and close container immediately.
Do not touch test squares with your fingers.
2 Dip test strip for one second in aquarium or pond water. All test squares on the strip should be immersed.
3 Gently shake any remaining water off test strip. Do this with one quick shake.
4 Chlorine: Compare the colour of the Chlorine field immediately with the colour on the container.
5 Compare the remaining colours on the test strip after 60 seconds with the colour chart on the container.
6 Write down the values measured and other relevant data (date, time, place and water temperature) in the record of measurements included with these instructions.
7 If necessary, take steps to restore the water quality in your aquarium or pond."
So chlorine should be read immediately, everything else after 60 seconds
Note:
All copied and pasted items are from eSHa's website, in the instructions found by clicking on the
product information link in red on this page
https://www.eshalabs.eu/europe/products/esha-aqua-quick-test.html