do we really want to say that there is no limit on fish?
IMO putting those words out in the open is dangerous, as there are many people who look to us for guidance just waiting for acceptance in adding more fish to an already overcrowded tank
You do have a point here, but the truth is, the stubborn newbie fishkeeper is probably not going to listen to you anyway and will overstock no matter what you say. Most people have to make their own mistakes first unfortunately and tend to not listen when you don't tell them what they want to hear.
I personally feel that the 1" per gallon "rule of thumb" is responsible for serious overstocking in many beginner tanks, because the beginners fail to take into account ~adult~ fish size. It also doesn't take into account the bioload of a heavy bodied fish versus a slim bodied one, or the surface area of a long tank versus a tall one. In many cases it can be very misleading, and generally not for the best guideline.
I guess my point is, people who want to learn should be told the truth, not an oversimplified catch phrase that is very unlikely to approximate their conditions. The quoted article does explain the many variables at play and does a good job, in my opinion, of explaining stocking, although i do take issue with the idea that you can add as many fish to a tank you want so long as you have the right sized filter and do water changes. I would change that sentence to reflect that nitrate readings are kept in proper range with those water changes.
I once made the mistake of listening to a slightly different "rule of thumb" that indicated that 10 gallons per fancy goldfish was sufficient, so i had 2 of them in my 20 long. The water volume was not sufficient, even with daily water changes, to keep all their nitrate production in check. Eventually they weakened and died, and it was entirely my fault. I now agree with the experienced goldfish keepers i've talked to who give a single fish 30 gallons, and i will never keep goldfish again until i can offer them that along with filtration out the wazoo! Just think how bad it could have been if i'd listened to the basic rule of thumb without doing any research, and stocked 20 inches of goldfish in that tank?
Just some thoughts.