Yea it is. lol My nephew eats that Gogurt by the box full...That was the first one I tried,and it about made me gag. It tastes like cheap candy. However Buddy ate the heck out of it and wanted more. (I just shampooed the carpet,too...It looks yucky in this pic. My nephew spills EVERYTHING,even soda bottles with lids on them,he is so messy.)