Fluvals are quality products now. The old 10x models were HORRIBLE. The newer 20x and 30x model are just as good as ehiem.
I don't use Ehiem, only Fluval.
How can you claim Fluval are just as good as Eheim?
You admit you don't use Eheim. I, and many others, used to use Fluval until they broke. To point out I used 204 and CFC had the 304. The new x05 series is just a reshaped x04.
Fluval will never be as good as Eheim without some major changes in the design and quality control departments of both factories.
The acid test is to talk to professionals and people who have been in the hobby for years. They will (pretty much to a man) say Eheim are the best.