This actually could be the case - he said the new fish died first, and slowly the rest begun to get ill and die. He replaced the filter medium when the deaths begun to occur thinking it may help - but this caused the cycle to crash, which will only accelerate the deaths of the already weakened fish. May have been a bacterial issue that just begun to spread around the tank.
Admittedly this is what I thought at first but then began to see that there was more to this than that.
It’s all too easy to blame it on new LFS stock added to your tank, and this stock was ‘diseased’ or full of parasites, easy to think this. I say, well, not quite, I’ll bet you the tankmates of same fish at LFS are still alive and doing ok despite LFS conditions.
Impossible to prove at the moment of course.
But then looking at the tank itself, just looking at the Marino moss balls alone, those are almost black, this did not happen overnight, this is likely down to tank water parameters or poor maintenance. And looking around the tank itself, not exactly squeaky clean and lots of algae. Apologies to OP but this is what I am seeing from the photos he provided.
So therefore the old tank stocking had sort of ‘adjusted’ or got ‘used’ to the slowly eroding water parameters over time and built up a sort of resistance to this but by no means immune.
So the addition of new stocking, they of course are not used to these water conditions and therefore got ill and sadly passed and this ultimately started the chain reaction of the crashing water parameters and the mistake of changing the filter media which exacerbated the situation resulting in the deaths of the older tankmates.
Hence why I thought OTS, not conclusive but this makes sense to me.
It MAY be down to LFS stock bringing in a parasite or disease but overall this is not what I think is singly the case, might be a contributing factor perhaps.