10 tips to operating a good LFS:
1. Learn to keep fish. This seems obvious, but all too often LFS really do not keep their stock well. They tend to overcrowd their tanks and as a result the fish suffer. When fish are not happy they get sick, and selling sick fish is one quick way to go out of business fast.
2. QUARANTINE FOR AT LEAST 30 DAYS! Nobody likes buying sick fish.
3. Do a dead check several times a day! No matter how well you keep your tanks, most suppliers really don't care too much if they send you bad fish. Lets face it, when you get shipment in, you are going to have some losses. Shipping causes stress, and stress kills fish.
4. Do regular tank maintenance! The cleaner your tanks, the happier your fish will be. See # 1.
5. Don't stock bad merchandise. Sure most fish keepers are looking to get into the hobby on the cheap, but cheap equipment often fails resulting in your customers spending more money than if they would have bought quality equipment to start with.
6. Listen and learn from your customers. If the people in your area buy nothing but platies and guppies, don't stock too many specialist fish. Every shop owner wants to keep interesting stock, but often times they just don't sell well. Instead, offer a special order service.
7. Buy from reputable local breeders when you can. You may pay a little more buying from them, but the quality of livestock is generally better and healthier.
8. Educate your customers and offer good advice. Nobody likes getting bad advice only to find out that they have been swindled into buying a fish they will have to give away because it grows too large for their tanks or is not suitable.
9. Make sure your employees know what they say they know. Many potential employees claim to know all about fish, but sometimes they really don't know what they are talking about. If they don't know the answer to a question, make sure they say that they don't know instead of making something up, and then have them look it up to be sure.
10. Inquire about your customer's tanks and conditions. Replacing returned fish only to have the replacements go into a tank with high ammonia/nitrites only results in customers thinking that it's your fault and that you sold them bad stock. See # 8.