I'm not sure why but that kit doesn't have Potassium Sulfate (K2SO4) which is usually used in EI for K. I'm not sure why the prices are so different compared to the US, but a pound (500g being a little more) of KNO3 usually costs $4 or about 1/3 the cost. When it comes to dry fertilizers most are really cheap except the trace or micro fertilizer. It usually costs over 3 times as much as the macros per pound. When ever I order fertilizers usually the trace fertilizer makes up half of the final price.
I'm not sure why they have magnesium sulfate in there. You can use it, but most people don't need it. Also magnesium sulfate is the same as epsom salts and it would probably be cheaper at the local store. Walmart and target carry it over here, usually around a $1/lb.