http/www.stonetechnologiesinc.com/specials.html - Concrete Sealer X-1 can be used in all commercial and residential applications to treat damp or wet basements, concrete floors, walls, driveways, storage tanks,
fish ponds, swimming pools, dog kennels, pipes, blocks, cinder blocks, mortar and stucco. It can also be used to extend the life of exterior wood including fences, patios, decks, cedar and wood shingles.
http/www.liquid-roof.com/page52.html http/www.liquid-roof.com/why.html (2/3'rds down the page) Liquid Rubber® Waterproofing Fish Ponds, Fountains, & Reflecting Pools with Liquid EPDM Rubber Concrete which has not been modified with special additives must be protected by an impervious coating when used for containing water. Unprotected concrete will absorb water which can then leach out soluble constituents and cause spalling when frozen. The combination of outdoor exposure plus water immersion creates a demanding environment for a coating. It must have high resistance to water penetration, be flexible enough to withstand extremes in temperature, and not be affected by ultra violet radiation from the sun. Liquid EPDM rubber coatings possess all this characteristics and are also non toxic to fish.
I've also seen people use the two-part epoxy garage floor "paints" for DIY purposes. They sell it in several different colors now... although the big-box home stores probably just carry yellow or gray. Specialty paint stores like Sherwin-Williams or Benjamin Moore would probably have more color options. The two-part epoxy paint would be the least expensive option.