The brown film is diatoms almost 100%. Very common in new tanks.
Get some hermits and or a turbo snail, they love diatoms. You could also use a galss magnet or algae scraper if you need to manually remove and a substrate vacuum/syphon for the gravel.
You should also be running rowaphos or a similar phosphate remover in a filter bag somewhere, in a HOB filter maybe.
But, more importantly do not use tap water, you need to be using RO/DI (reverse osmosis water preferably de-ionised). You can buy a RO unit which is fitted off your mains water from osmotics.co.uk or you should be able to buy RO water from your LFS.
The starfish is probably a bad idea in a 30g tank.
Hate to be the bearer of bad news, but crushed coral isn't the best substrate either, you really need coral sand or aragonite sand.
I'd suggest nassarius snails, cerith snails, trochus and turbo snail too, plus some hermits for your CUC plus maybe a peppermint and or cleaner shrimp too. You need about 1 CUC per gallon. Turbo's are worth 2 or 3 though.
Also have you got test kits, you should be doing regular checks for ammonia, nitrite, nitrate, alkalinity, phospahte and sg/salinity on a new tank. If so, please post the results.
Hope all this helps,