Adding something to remove the ammonia is totally defying the purpose for having it there in the first place. If there's no fish in there, just let the filter run and nature will take its course. What you want to do is provide enough 'food' for the bacteria to grow, so the high ammonia reading is 'feeding' these bacteria. What you want to keep an eye on is the nitrite reading, if this doesnt start to rise, your tank hasn't started cycling yet. When it does start to rise, the bacteria that use ammonia to produce nitrite are starting to colonise the filter and your on your way to a healthy tank. If anything you may be doing to much, maybe chlorine in your tap water is killing off new bacteria?
Ken