The first things I would do is to pour the stress coat down the toilet.
The next thing is for you to know more about Prime. To that end please go here
https://www.seachem.com/prime.php and then click on the link for
FAQ and then read the following two sections:
Q. I am using Prime® to control ammonia but my test kit says it is not doing anything, in fact it looks like it added ammonia! What is going on?
and
Q. I tested my tap water after using Prime® and came up with an ammonia reading. Is this because of chloramine? Could you explain how this works in removing chloramine?
Cycling is a process and it works a specific way. One way is that more ammonia means more nitrite. So the fact that you have ammonia means you should also have nitrite, but you do not. That would suggest that maybe you do not really have ammonia.
Yes, is is true that ammonium (NH4) is much less harmful than ammonia (NH3), but that does not mean that the NH4 is not doing any harm, assuming that you reading is real. Prolonged exposure to NH4 is harmful to fish.
Next, you do not report any numbers for either GH or KH and these are important to know. KH is what keeps pH stable and the higher the KH, the higher the pH will usually be. I do not keep goldies but my understanding is they need a pH much higher than yours is. Over 7 for sure though they can handle it down to about 6.5. One the other hand they can do well on soft or hard water. While your 6.0 pH is making ammonia less harmful, it is also stressing the fish as they much prefer alkaline water not acid.
Next, you do not report your water temperature either. Goldies tend to do best in cooler water, they are not tropical fish. Lastly, what are you feeding? When it comes to keeping fish healthy water quality/parameters and diet as well as tank size and layout all matter.
It doesn't matter if you have NH3 or NH4, either will get the cycle started.
Finally, no matter what the store folks tell you, there are only two bacterial products that contain the right bacteria- Dr. Tim's One and Only and Tetra's Safe Start (or Safe Start +).