tbh I don't suppose being ordered online and sent by a reputable firm is going to be any worse for the fish than to be ordered by your lfs and taken there. They've still got to get to the shop somehow. When I did order online I was very impressed by the way the fish were packaged and sent up by special courier- they looked in much better shape than most of the fish in the local shops, who have no doubt had a much more stressful journey.