I normally turn the head to shoot across the length of tank but like Colin T said above if the fish are being constantly moved by the current it will be too much for them
If this is the case i turn the head towards the side of tank so that it breaks down before it hits the rest of the tank, even my Corys swim in filter bubbles they like to blast from 1 side to the other then swim back & do it again, They also do this with the airstones, Swimming up & down for a while