All external filters will have a quoted "delivery head", which is the height to which the pump will push water upwards against gravity. For the Eheim 2217 for example, the delivery head is 2.3 metres. If you increase the distance between the waterline and the pump beyond that, the filter isn't strong enough to move the water and nothing will happen.
Since flow rate will be zero at 2.3 metres, it's obvious that you get the greatest flow rate when the distance between the pump and the waterline is as small as possible. If you make the distance zero, i.e., have the pump at the same level as the waterline, you'll get maximum turnover. That's the way filters are tested (as I understand it) simply because it's an easy benchmark to understand. So an Eheim 2217 with a turnover of 1000 litres per hour only performs at this level when the filter is placed next to, not below, the aquarium. (It's also a good marketing ploy, since you're offering a "best case scenario" rating.)
In the real world we usually place the filter in a cabinet under the aquarium. So the Eheim 2217 under my aquarium is positioned with the pump about 1 m below the waterline. Turnover is going to be well below the optimal 1000 litres per hour.
It's actually debatable whether this matters overly much. You lose a *lot* more turnover once you add media to the filter, particularly if that media is comparatively fine and gets clogged with silt. And yes, I believe it is true that manufacturers rate their filters *without* media installed, so again, the turnover quoted on the box is a bit hypothetical to say the least!
Cheers, Neale