When transplanting you need to add food for the bacteria to feed on for the bacteria to survive.
I personally take 1/4 of the filter media from a existing tank and fill the foot of a pair of tights with some substrate and transfer them to the new tank (filter media inbetween the sponges of the new filter), and then add a few fish straight away to feed the transplanted bacteria. Fish can then be added a few at a time after a week or so as would be with a tank cycled in the usual manor.
(BTW this is not what is known as fishless cycling, if done properly you will never see a ammonia or nitrite spike)