i usually try get it every other year, just so i dont feel like im getting ripped off as much, and you also notice the improvements much more. i went from 2008 to 2010, and it was like an entirely different, much better game. i then got 2011, and i felt like i'd been ripped off. i still play it obviously, and im not sure if i'll get this years yet. premier league Norwich, so i might be tempted.