It is pretty much recommended by most that weekly water changes by at least 50% or twice weekly water changes at perhaps 30% or so is good fishkeeping practice.
This is for a number of reasons, one to reduce nitrate levels if plants do not consume this, second, to reduce any potential toxins and containments from the water column, third, to reduce the amount of debris and fish poop away from the water (can't be nice swimming around in water full of crud!) so fresh clean water is essential to the wellbeing of the tank inhabitants, and lastly to replenish minerals from tap water to the tank as plants and fish do need these minerals for their health.
What one has to remember, in the wild, fish are swimming in constant fresh water and what ammonia and nitrate being produced is a truly not a problem whatsoever due to the constant supply of fresh water. In aquariums, this is not so, so its a vast comparison, let us keep up the water changes for the livestock's wellbeing.
As for dosing ferts, well, this depends on what kind of plants you have, some will be root feeders and others will be leaf/water feeders, and also by how many plants you have in the tank as well.
Cryptocorynes and sword plants for example are heavy root feeders and they benefit greatly from root tab (Seachem Flourish root tabs are a good choice imho), while other plants such as java fern and anubias will benefit from liquid ferts to supplement nutrients in the water column.
I tended to use Tropica Premium for liquid ferts, dosing once a week just after water changes, usually two pumps for a 110 litre (30 US gals) well planted established tank. These plants in my tank were large and 2 pumps of this fert was just a supplement as my tap water at the time was hard and had high nitrate levels etc.
But of course fert amounts can depend on how large or small these plants are, young plants need a lesser dose while large established plants will require a larger dose.
By the way, I have never used NilocG products so I cannot comment at the moment if this is a good product or not or about the dosages required, would closely follow the instructions given on the bottle.
As
@Bruce Leyland-Jones already mentioned, best to err on side of caution and not overdose the tank with liquid fertilisers as overdosing can cause a number of algae issues (algae uses the exact same nutrients as plants) and if there is too much nutrients in the water column for the plants then algae will start to use up some of the excess nutrients and then competition for the nutrients in the water starts to build up over time as the plants and algae grows.