Have they always been like that or is this something that has suddenly happened? It is certainly true that the intensively farmed stock you often see is a bit different from the wild ideal as genetic changes get concentrated into a small breeder pool. There are line bred Neon variants that have certain "desirable" traits semi-fixed, lutino, diamond head etc., (mind boggles!).
There is also another closely related species, Paracheirodon simulans, often called the False Neon or Green Neon, which resembles the regular Neon, (Paracheirodon innesi), but is characterised by having a much less obvious to almost absent red mark. When I've seen them, the blue stripe seems, (to me at least), to go a bit further towards the tail.