>>> Is it really that simple,
There are 101 designs of CO2 diffusers. All try to do much the same thing, keep the CO2 in contact with the water for as long as possible to allow it to dissolve. CO2 is less soluable in water then O2, and comes out of solution very easily.
The simplest form of CO2 diffuser is literally just an upturned cup or similar, propped up on some "legs" of some kind, with the CO2 delivery tube arranged to bubble into it. Thus the cup slowly fills with gas and is constantly in contact with the water in which it can dissolve. If it is possible, a slow current past the open end of the cup is useful for distributing the dissolved gas. Surplus CO2 will bubble out from around the edge - this is no problem, it simply indicates your CO2 production rate is higher then it need be.
Bubbling CO2 through the water like an airstone, or through a biowheel will acheive nothing. The agitation knocks the CO2 out of solution before it has a chance to be used.