Purple up=bad idea in most cases i'd say.
Owls right; its pointless to allow to much growth of the c.line other than to asteticlly "please" the eye. See it as you spend oh soo much on liverock to help with filtering,.. then the algea moves in.. now the concept of "better water quality" has been deminished.
However, if it is the look your going for this season then keep in mind a few things:
-when getting the liverock you had best get half or less than half fully covered in the purple stuff and the other half or more of rock c.line free.
-if you want it to grow faster, I have had plenty of succes with the (scrapping) method even in a new aquarium me-self
-though; use caution with the chemicals,.. some life in the tank may not agree with the decision if thats the route you choose to take and result may vary
-The best thing is good water quality, I have had two standard t12 20w bulbs on my 30gal and the algea didnt seem to mind the low lighting conditions at all. But, if the nitrates are high the c.line ceases to spread.