Some use carbon 24/7, some use it periodically. It is an often discussed reef question.
Here is my opinion, and how I use it.
Carbon is good for removing toxins, mainly ammonia, from the water. It will not "polish" or clear water, as it is too course in nature to remove suspended particle matter.
Some will say that if you leave it in to long, ie; more than a few days, it will start to leach toxins back into the water once it has surpassed it's absorbsion rate. My thoughts on this are that it is highly probable that this occurs, but if it releases 10-20 percent of what it collected, it has still been beneficial. And this only happens if you neglect to remove the older stuff.
I use it whenever I add anything new to my system to reduce or negate any ammonia spike, or mini cycle from the bio load change.
GL