20 Watts is a bit low for 30 gallons if you're keeping live plants. I recommend adding another tube (you may need a new lighting fixture for that). Whether the brown stuff is caused by low light or not, the amount of light will be too little in the long run, at least with most live plants. I have a 33 gallon tank with 2 pieces of 15 Watt fluorescent tubes, and it's a bit low.
It's not a serious problem if you ask me, you can just leave the stuff there, or get some algae eating fish that will eat it (Otos seem to be good at eating the brown stuff, they do for me). Or you can just rub it off manually.