Betta marketing idea

Undawada

Fishaholic
Joined
Aug 2, 2004
Messages
589
Reaction score
0
I'm sitting at work, bored, and I just had an idea.

One of the problems with people mistreating bettas is because of misinformation. Most people would rather give their betta a nice home if they knew how.

I think the hobby would be better if new fish owners were more informed, either at or before their first betta purchase.

A big problem is the "betta kits" they sell in pet stores. The cheap .5 litre jars that come with some dechlor and food.

A nonprofit organization could strike a deal with an aquarium manufacturer and purchase a bulk of small tanks, say, 5 gallons. The tanks could be packaged with betta food, dechlor, small filter and heater, but also a small booklet of proper betta care. Then they would be sold at cost.

Most people just buy the starter kits, because they don't want to go to all the trouble of setting up a whole tank... they also don't know how, or even that they should.
 
I don't see why they can't remarket the 1 gallon goldfish tanks as betta tanks and add a small heater to the pack... It's not the biggest tank I know but it stops peope cramming two goldies in there. Ooh, rant time...

Petshops are such hipocrytes! Peta at home sells 1 gallon goldfish tanks, and they label the smallest fancy species as growing to 18cm. 18cm wouldn't even fit in those tanks....
 
my lfs do that they sale 5 gals, bag of substrate 2 decorations, dechlorinater , food and a magnat thing for a very reasonable price oh and a book on caring for tropicaland coldwater fish so not betta specific but better than nothing
 
debiasir said:
my lfs do that they sale 5 gals, bag of substrate 2 decorations, dechlorinater , food and a magnat thing for a very reasonable price oh and a book on caring for tropicaland coldwater fish so not betta specific but better than nothing
Sounds like a good start. Hopefully the employees recommend that "kit" to people buying bettas. :) I wish my LFS sold something like that -- I usually have to buy mine part-by-part. Oh well.
 

Most reactions

Back
Top